The Ferrari Book Passion for Design MICHAEL KÖCKRITZ 9783961710201 Books PDF PGP

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Success is not founded on miracles, but is almost always the product of a clear concept--the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today--70 years after the company was founded--the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.
MICHAEL KÖCKRITZ,The Ferrari Book Passion for Design,teNeues,3961710201,Automotive - Antique Classic,Automotive - History,Automotive - Pictorial,Antique Classic,Auto,Automobile,Automotive,Avion,Ferrari; teNeues; photography; lifestyles; luxury; automobiles; pictorial; transportation; sports cars; Ramp; Kockritz; illustrated coffee table book,Ferrari;teNeues;photography;lifestyles;luxury;automobiles;pictorial;transportation;sports cars;Ramp;Kockritz;illustrated coffee table book,GENERAL,General Adult,History,Italy,Moto),Non-Fiction,Oversize Format,Pictorial,Pictorial treatment,TRANSPORTATION,TRANSPORTATION / Automotive / Antique Classic,TRANSPORTATION / Automotive / General,TRANSPORTATION / Automotive / History,TRANSPORTATION / Automotive / Pictorial,Train,Transportation/Automotive - History,Transportation/Automotive - Pictorial,Transports (Bateau,Transports (Bateau/Train/Avion/Auto/Moto),Western Europe,TRANSPORTATION / Automotive / Antique Classic,TRANSPORTATION / Automotive / General,TRANSPORTATION / Automotive / History,TRANSPORTATION / Automotive / Pictorial,Transportation/Automotive - History,Transportation/Automotive - Pictorial,Transports (Bateau/Train/Avion/Auto/Moto),Transportation

The Ferrari Book Passion for Design MICHAEL KÖCKRITZ 9783961710201 Books Reviews :

Success is not founded on miracles, but is almost always the product of a clear concept--the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today--70 years after the company was founded--the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle The Ferrari Book - Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

MICHAEL KÖCKRITZ,The Ferrari Book Passion for Design,teNeues,3961710201,Automotive - Antique Classic,Automotive - History,Automotive - Pictorial,Antique Classic,Auto,Automobile,Automotive,Avion,Ferrari; teNeues; photography; lifestyles; luxury; automobiles; pictorial; transportation; sports cars; Ramp; Kockritz; illustrated coffee table book,Ferrari;teNeues;photography;lifestyles;luxury;automobiles;pictorial;transportation;sports cars;Ramp;Kockritz;illustrated coffee table book,GENERAL,General Adult,History,Italy,Moto),Non-Fiction,Oversize Format,Pictorial,Pictorial treatment,TRANSPORTATION,TRANSPORTATION / Automotive / Antique Classic,TRANSPORTATION / Automotive / General,TRANSPORTATION / Automotive / History,TRANSPORTATION / Automotive / Pictorial,Train,Transportation/Automotive - History,Transportation/Automotive - Pictorial,Transports (Bateau,Transports (Bateau/Train/Avion/Auto/Moto),Western Europe,TRANSPORTATION / Automotive / Antique Classic,TRANSPORTATION / Automotive / General,TRANSPORTATION / Automotive / History,TRANSPORTATION / Automotive / Pictorial,Transportation/Automotive - History,Transportation/Automotive - Pictorial,Transports (Bateau/Train/Avion/Auto/Moto),Transportation

The Ferrari Book Passion for Design [MICHAEL KÖCKRITZ] on . Success is not founded on miracles, but is almost always the product of a clear concept--the pinnacle of an ambitious

 

Product details Hardcover 416 pages Publisher teNeues; Multilingual edition (November 15, 2017) Language English ISBN-10 9783961710201

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